Single Cask Studios

Single Cask Studios is a consultancy firm for marketing & communication, go-to-market, and growth strategy. Our core clients are SMEs across Switzerland.

My Podcast List

About a week ago, I had coffee with someone I consider to be one of the most influential and well-connected people in Zurich — Clemens M. Schuster. During our meandering conversation, we got on the topic of podcasts. I told him that it was my girlfriend who got me listening to them. For the past year and a half, I’ve been a big fan of the series of digital audio file. Clemens asked me to share my list of podcasts, and I still haven’t done it, so I thought I’d post about it and share it with everyone.

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How to be a Better Exhibitor: Lessons from the Mobile World Congress

Barcelona’s largest yearly event has come and gone. The Mobile World Congress attracts the world’s leading mobile technology companies and now over 100’000 attendees. I was present for the four-day event. The size was impressive. Daily I walked 10–13km through the ten halls.

Of the over 2’200 exhibitors, some of biggest stands this year belonged to Nokia, Huawei, SAP, Lenovo, Vodafone, Samsung, Verizon, Mercedes and Orange. DJI and GoPro also had fairly significant stands. From the size of these exhibitors you can deduce the following:

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3 Services that Startups Should Pay for

Cut through the clutter

There are many articles about what it takes to succeed in the world of startups. These articles can be split into two categories. The best ones talk about business practices and ways of differentiating your business from others. The ones not worth reading, let alone the time wasted writing them, are listicles of supposed characteristics shared by so-called great founders, and arbitrary anecdotal information associated with success. Take the first class of articles with a grain of salt and don’t blow your time reading those of the second class...

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