Single Cask Studios

Single Cask Studios is a consultancy firm for marketing & communication, go-to-market, and growth strategy. Our core clients are SMEs across Switzerland.

Bitcoins. No you’re not being innovative.

The other day I read a story about how Chiasso, a town in the Swiss canton of Ticino will start accepting bitcoins for tax payments starting in 2018. This announcement comes months after the canton of Zug allowed residents to pay for services in bitcoin. That article was followed by one days later about how JPMorgan CEO Jamie Dimon had voiced a strong opinion against the cryptocurrency in an interview saying that governments will never allow for a decentralised currency. As I write this, I’m not sure about the future of bitcoin, but I don’t think it will just fade away. Bitcoin, over the past nearly nine years, has established itself as a viable, though still not stable, means of storing wealth.