Single Cask Studios

Single Cask Studios is a consultancy firm for marketing & communication, go-to-market, and growth strategy. Our core clients are SMEs across Switzerland.

How to be a Better Exhibitor: Lessons from the Mobile World Congress

Barcelona’s largest yearly event has come and gone. The Mobile World Congress attracts the world’s leading mobile technology companies and now over 100’000 attendees. I was present for the four-day event. The size was impressive. Daily I walked 10–13km through the ten halls.

Of the over 2’200 exhibitors, some of biggest stands this year belonged to Nokia, Huawei, SAP, Lenovo, Vodafone, Samsung, Verizon, Mercedes and Orange. DJI and GoPro also had fairly significant stands. From the size of these exhibitors you can deduce the following: